What does SWOT analysis stand for?

• A. Strategic, Tactical, Operational, and Ethical considerations.
• B. Strengths, Weaknesses, Opportunities, and Threats.
• C. Sustainability, Opportunities, Trends, and Harms.
• D. Strengths, Weaknesses, Opportunities, and Trusts.

Answer: (B)

SWOT analysis is a framework for evaluating a situation by separating internal capabilities from external factors. It groups elements into four areas: Strengths and Weaknesses are internal, showing what the organization does well or where it falls short; Opportunities and Threats are external, reflecting favorable trends to exploit and risks to anticipate. This structure helps teams connect internal assets with the external environment to inform strategy, such as choosing markets to enter, products to develop, or resources to invest. The standard phrasing is Strengths, Weaknesses, Opportunities, and Threats. Other options change one of these terms (for example, Trusts instead of Threats, or Ethical considerations, or call internal-external categories something else), so they don’t reflect the accepted four-part framework.